Video development for Husqvarna in partnership with Rui Costa

Husqvarna, a market leader in producing and selling motorized products, contacted us to evaluate possible personalities to represent the brand in advertising campaigns and even with potential sponsorships. Brandit suggested the rider Rui Costa which was accepted. Afterward, we were responsible for developing and mediating the entire process between the brand and athlete process.

Subsequently, we developed a video campaign to mark the sponsorship of the Husqvarna brand to Rui Costa. Husqvarna is a Swedish company that is the market leader in producing and selling motorized products, mainly gardening machines and accessories.

Rui Costa needs no introduction. He is one of the greatest Portuguese riders ever. His curriculum includes victories in the UCI World Tour in Switzerland (in 2012,2013,2014) and stages in the Tour de France (2012,2013).

The Husqvarna brand decided to partner with the Portuguese rider, sponsoring him. The result of Rui Costa’s visit to Husqvarna’s facilities in Spain can be seen in the video below.

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Norte 2020